Dr. Scott Allison has a special interest in cosmetic medicine for male patients and masculinization. There is a growing demand for non-surgical cosmetic procedures and treatments in men to improve their appearance, make them look refreshed, feel younger or have a more masculine appearance. However, many cosmetic practitioners fail men in the way they approach this. There are facial features in both men and women that make them appear either masculine or feminine respectively. For example, a masculine jawline will be a squarer and more angular, whereas a feminine jawline will be more oval in shape. If these gender specific proportions are not taken into account when treating the face it can feminise a males face and lead to a strange and ‘overdone’ appearance.